IBF announce a borderless brand and retail partnership to engage with the sports 225m active participants.


DUBAI, United Arab Emirates and MANCHESTER, UK – November 15th, 2021 – The International Bowling Federation (IBF)– the governing body for the sport of Tenpin, Ninepin and Para Bowling and RedSodaCo (RedSoda) – an innovative merchandise solutions company today announce an exclusive global partnership that will deliver innovative, borderless, retail and merchandise solutions.

IBF’s global reach, enhanced by its recent StrikeCloud™ platform development, partnered with RedSoda’s expertise in product development, cohort engagement and innovative borderless retail and supply chain solutions will revolutionise the approach and engagement with the sports member federations, elite athletes, 20m elite sport fans and over 225m active participants.

Tony Sheridan, CEO of RedSoda comments: “We are very excited to partner with a progressive, forward thinking organisation such as IBF. Their refreshing strategy and technological developments, aligned with our own unique merchandise and supply chain expertise means this partnership will enable connectivity across IBF’s global reach using physical product and retail solutions.”

Andrew Oram, Chief Executive Officer, IBF comments: “Our partnership with RedSoda provides an exciting opportunity to establish a merchandise proposition as part of IBF’s wider strategic plan. Merchandising is a key part in building engagement and loyalty. RedSoda’s innovative, borderless solutions and like-minded approach, gives us the opportunity to directly connect to players and fans alike, offering an experience beyond participating and consuming, wherever they live. Something already demonstrated during our World Championships in Dubai and with the launch of www.strikecloud.shop.”

About RedSoda

REDSODA are experts in product development, merchandising and substantial supply chain and retail experience. They provide scalable support and operate on-demand services for small, personalised quantities through to large scale bespoke ranges, delivering direct to the client or consumer solutions. Through their sports brand SUPRO, they provide professional technical and teamwear. More info RedSodaCo.com