{"id":4274,"date":"2021-11-08T14:23:01","date_gmt":"2021-11-08T03:23:01","guid":{"rendered":"https:\/\/bowling.sport\/?p=4274"},"modified":"2021-11-08T14:23:01","modified_gmt":"2021-11-08T03:23:01","slug":"the-international-bowling-federation-and-nagra-partner-to-launch-strikecloud-the-ultimate-digital-experience-to-unify-the-world-of-bowling","status":"publish","type":"post","link":"https:\/\/bowling.sport\/home\/the-international-bowling-federation-and-nagra-partner-to-launch-strikecloud-the-ultimate-digital-experience-to-unify-the-world-of-bowling\/","title":{"rendered":"The International Bowling Federation and NAGRA Partner to Launch StrikeCloud, the Ultimate Digital Experience to Unify the World of Bowling"},"content":{"rendered":"

StrikeCloud is the world\u2019s first all-encompassing, gamified experience designed to revolutionize, digitally transform, and galvanize the entire bowling ecosystem<\/em><\/p>\n

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA<\/strong> \u2013 November 1st<\/sup>, 2021<\/strong> \u2013 The International Bowling Federation (IBF), the world\u2019s governing body for the sport of bowling, and NAGRA<\/a>, a Kudelski Group<\/a> (SIX:KUD.S) company and the world’s leading independent provider of content protection and multiscreen video solutions, today announced the launch of StrikeCloud<\/a>\u2122, a digital transformation initiative taking a disruptive and innovative approach to unleash the potential of one of the largest participated sports in the world. Delivered through a gamified, content-rich loyalty app, fans and players will have one global access point to experience every aspect of the sport of bowling made possible through three fully gamified pillars \u2013 Watch, Play and Train.<\/p>\n

StrikeCloud is the realization of a major expansion for IBF, with new leadership and significant digital transformation ambitions to change the way players, fans, proprietors, bowling infrastructure and merchandising manufacturers and sponsors engage with the sport. Its inclusive design is purpose-built to ensure foundations have been built to serve all personas involved in the game, from professional athletes to aspiring players, grassroot participants, and recreational bowlers, all have access to everything they need through a seamless and user-friendly experience.<\/p>\n

\u201cWith StrikeCloud we have started an ambitious program that will enhance what is truly a dynamic sport for the 20-million fans of elite bowling and 225-million bowlers who regularly enjoy the sport at the 12,800 bowling centers across the globe,\u201d said Andrew Oram, IBF CEO. \u201cBy working with NAGRA, we\u2019re merging a broad spectrum of technologies and services with our wider global business vision to change the nature of the sport for all participants. This is the start of a major business transformation that will energize everyone involved in the sport of bowling and expand the sport to new levels.\u201d<\/p>\n

StrikeCloud\u2019s comprehensive approach includes a host of smart technologies to deliver the ultimate bowling experience built around content. The video capture is powered by SPORFIE<\/a> \u2013 a venture of NAGRA \u2013 which provides a fully automated and cost-effective video production platform including multi angle live streaming, using mounted or mobile cameras and, for the first time in the world of bowling, real-time automated highlight clips that can be triggered per Player, per Strike\/Score or for every throw. While leveraging the power of content, StrikeCloud introduces a set of technologies creating an enriched experience under the Watch, Play and Train pillars.<\/p>\n